Founded in Perth, printing industrial stickers and equipment markings.
ABOUT CURO
Anyone can produce a sign, print a decal or install a graphic. The harder challenge is ensuring every application remains consistent, compliant and correct as your organisation grows.
Curo takes responsibility for that bigger picture. Our Brand Custodians work alongside marketing, procurement and operational teams to understand how your physical brand needs to perform, establish practical standards and coordinate what happens next.
From the first audit to everyday replacement orders, we remain focused on one thing – protecting how your brand shows up in the real world.
Our History
Curo began in the 1970s as a family-run screen-printing business, and the same family still runs it today.
For more than 40 years, as Sign Print Australia, the business specialised in industrial stickers and equipment marking. As our clients grew, so did the work: branding for fleets, buildings, consumables and plant equipment.
Today we help large organisations keep their brand consistent across every location, asset and supplier.
Founded in Perth, printing industrial stickers and equipment markings.
Services expand from print to branding across vehicles, buildings, consumables and plant equipment.
BrandBase® gives hire networks and national organisations one portal to order approved branding, at one national price.
The rebrand to Curo Brand Application reflects the shift from printing products to taking care of how a brand is applied.
Planning, delivering, maintaining and managing physical brands nationally, from our home in Canningvale, WA.
The CURO Difference
A strong brand is built through careful planning, consistent execution and ongoing attention. It requires a system.
Curo is Latin for “take care of”. It is the promise behind everything we do. We bring together the standards, people, processes and technology that make effective brand management possible at scale.
Your brand should be instantly recognisable, regardless of location.
We help translate brand guidelines into practical standards that guide signage, fleet branding, asset identification and physical brand applications.
Through documented Brand Playbooks and approved specifications, we reduce the room for interpretation and help ensure every asset reflects your brand accurately.
Signage has an important role beyond brand presentation, particularly in complex operational environments.
We help organisations review, document and maintain approved safety signage, identification and visual requirements across their sites.
By bringing greater structure to audits, specifications and installation processes, we support consistency and help teams identify where assets require attention.
Managing ten locations is challenging enough. Managing hundreds requires a different level of coordination.
CURO helps organisations establish repeatable processes for branding, procurement, delivery and maintenance.
With centralised standards and management systems, individual sites can access what they need while head office maintains greater oversight of how the brand is being represented.
The Result: A more consistent brand, simpler processes and greater confidence in how your physical brand assets are managed.
The Brand Lifecycle
We believe effective brand management extends well beyond the initial installation. Our Brand Custodian approach supports organisations throughout the entire lifecycle of their physical brand.
Build the Right Foundations.
Understand your existing brand environment through audits, documented standards, Brand Playbooks and rollout planning.
Establish the systems and specifications needed to support consistent future delivery.
Bring Your Brand to Life.
Coordinate manufacturing, signage installation, fleet branding and multi-site rollouts through approved suppliers and controlled delivery processes.
Ensure brand standards are translated into consistent physical outcomes.
Protect What You've Built.
Keep signage and branded assets current, consistent and professionally presented through inspections, maintenance, replacement and refresh programs.
Address deterioration and changing requirements as your organisation evolves.
Stay in Control as You Grow.
Simplify ongoing procurement, standardise approved products and improve visibility through centralised brand management systems, including BrandBase®.
Make the correct brand application easier for every team and location.
Our National Delivery Network
Delivering a brand consistently across Australia requires more than access to suppliers. It requires clear expectations, strong coordination and a consistent approach to quality, regardless of who completes the work or where it takes place.
CURO combines a national team with a vetted network of suppliers and installation specialists to support branding and signage projects across multiple locations.
Greater consistency across locations, less reliance on individual supplier interpretation and a more reliable approach to national brand delivery.
We use structured quality assurance and documentation processes to support accurate, consistent delivery.
Work with suppliers and installers selected and managed against CURO’s quality, safety and delivery expectations.
Review production and installation against approved artwork, technical specifications and agreed requirements.
Capture project records, installation sign-offs and supporting photography where required, creating a reference for future maintenance and asset management.
Industries We Serve
CURO supports businesses operating across complex, geographically dispersed and demanding environments.
While every industry has different requirements, the challenge is often the same: maintaining consistent standards across locations, people, suppliers and physical assets.
Our approach is designed to adapt to the way each organisation operates.
Supporting identification and signage standards across distributed operational networks.
Maintaining consistent fleet graphics, depot signage and asset identification.
Managing durable branding and signage across demanding operational environments.
Supporting visual standards across complex plants, yards and facilities.
Our Clients
Managing an established brand comes with responsibility.
Every asset, location and customer touchpoint contributes to how an organisation is recognised and experienced.
CURO works alongside leading multi-site organisations to help maintain that consistency through structured brand management, coordinated delivery and ongoing support.
We’re proud to support businesses that recognise the value of protecting their physical brand over the long term.
Whether you’re managing a national network, planning a rollout or looking for better control over your existing brand assets, CURO can help.
Let’s build a more consistent, manageable and sustainable approach to your physical brand.
Let’s talk about what Brand Custodianship looks like for you.
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